12BET an Official Partner of World Championships

The Badminton World Federation (BWF) and 12BET have embarked on a partnership that will see the global betting and gaming brand become an official partner of the TOTAL BWF World Championships 2017 in Glasgow, Scotland from 21 to 27 August 2017.

The partnership, negotiated by Infront Sports & Media, a Wanda Sports company, will provide 12BET with product category exclusivity and branding within the arena’s field of play.

Founded in 2007, 12BET has been involved in various sports – amongst others, as sponsor of the Yonex All England Open in 2015, major snooker events, and with various football clubs such as Sevilla FC, Newcastle United, Wigan Athletic, Crystal Palace FC, Leicester City and Arsenal FC.

12BET spokesman Rory Anderson stated that he was delighted to add the TOTAL BWF World Championships to the company’s growing sports sponsorship portfolio: “It is a huge event that will be broadcast in several of our key target markets. All the top players in the world will be taking part. We wish them the best of luck in what promises to be an enthralling event.”

BWF Secretary General Thomas Lund welcomed 12BET as an official partner of BWF’s biggest individual event this year and one that’s guaranteed massive global appeal.

“We are pleased to add 12BET as a corporate partner for the TOTAL BWF World Championships in Glasgow. This tournament is the highlight of the 2017 season, bringing together badminton’s most accomplished players. It will be watched keenly by millions globally and will offer significant worldwide exposure for the 12BET brand,” noted Lund.

*****

About BWF

The BWF is the international governing body of the sport of badminton, recognised by the International Olympic Committee. The purpose and objectives of BWF include regulating, promoting, developing and popularising the sport of badminton throughout the world and organising, conducting and presenting international events at the highest level.

The BWF has its headquarters in Kuala Lumpur, Malaysia, with 188 member associations worldwide.

About 12BET

12BET (pronounced one-two bet) has been operating since 2007. As an in-play football betting specialist, 12BET offers thousands of in-play football betting opportunities each week.  It also offers over 25 sports and is available on desktop, mobile and tablet.

About Infront Sports & Media

Infront Sports & Media, a Wanda Sports company, is one of the most respected sports marketing companies in the world, managing a comprehensive portfolio of top properties. Led by President & CEO Philippe Blatter, Infront covers all aspects of successful sporting events – including distribution of media rights, sponsorship, media production, event operation and digital solutions. Infront enjoys long-lasting partnerships with close to 170 rights-holders and hundreds of sponsors and media companies.

About Wanda Sports

Wanda Sports is the world’s leading sports business entity, founded to capture the opportunities in the global sports industry and to contribute to the prosperous international sports landscape in three key areas: 1. Spectator Sports (media & marketing business), 2. Participation Sports (active lifestyle business), and 3. Services (digital, production and service business). Led by President & Vice Chairman Philippe Blatter, Wanda Sports incorporates the international sports marketing company Infront Sports & Media, the iconic endurance brand IRONMAN, and Wanda Sports China. The headquarters are in Guangzhou, China.

World Championships News

Wrap: Great Matches – TOTAL BWF World Championships 2017

Wrap: Great Matches – TOTAL BWF World Championships 2017

29 August 2017
Okuhara Prevails in Epic – Singles Finals: TOTAL BWF World Championships 2017

Okuhara Prevails in Epic – Singles Finals: TOTAL BWF World Championships 2017

28 August 2017
‘Four’ Sure! – Doubles Finals: TOTAL BWF World Championships 2017

‘Four’ Sure! – Doubles Finals: TOTAL BWF World Championships 2017

27 August 2017
Lin in Seventh Final – Semi-Finals: TOTAL BWF World Championships 2017

Lin in Seventh Final – Semi-Finals: TOTAL BWF World Championships 2017

27 August 2017
‘Axel-lent’ Job! – Semi-Finals: TOTAL BWF World Championships 2017

‘Axel-lent’ Job! – Semi-Finals: TOTAL BWF World Championships 2017

26 August 2017
Queen Carolina Dethroned – Day 5: TOTAL BWF World Championships 2017

Queen Carolina Dethroned – Day 5: TOTAL BWF World Championships 2017

26 August 2017
Hong Kong’s Doubles Delight – Day 5: TOTAL BWF World Championships 2017

Hong Kong’s Doubles Delight – Day 5: TOTAL BWF World Championships 2017

25 August 2017
Chung/Kim Stay in Hunt – Day 4: TOTAL BWF World Championships 2017

Chung/Kim Stay in Hunt – Day 4: TOTAL BWF World Championships 2017

25 August 2017
Top Seed Tumbles – Day 4: TOTAL BWF World Championships 2017

Top Seed Tumbles – Day 4: TOTAL BWF World Championships 2017

24 August 2017
Tremors Hit Men’s Doubles – Day 3: TOTAL BWF World Championships 2017

Tremors Hit Men’s Doubles – Day 3: TOTAL BWF World Championships 2017

24 August 2017
Mama Mia – Europe’s Hopes Rise!  – Day 3: TOTAL BWF World Championships 2017

Mama Mia – Europe’s Hopes Rise! – Day 3: TOTAL BWF World...

23 August 2017
Singles Seeds Stumble – Day 2: TOTAL BWF World Championships 2017

Singles Seeds Stumble – Day 2: TOTAL BWF World Championships 2017

22 August 2017
Lee Stunned in Opening Round – Day 2: TOTAL BWF World Championships 2017

Lee Stunned in Opening Round – Day 2: TOTAL BWF World Championships...

22 August 2017
No Mercy for Merrilees – Day 1: TOTAL BWF World Championships 2017

No Mercy for Merrilees – Day 1: TOTAL BWF World Championships 2017

21 August 2017
Bumpy Start for Michelle Li – DAY 1: TOTAL BWF WORLD CHAMPIONSHIPS 2017

Bumpy Start for Michelle Li – DAY 1: TOTAL BWF WORLD CHAMPIONSHIPS...

21 August 2017
Ready for Liftoff!

Ready for Liftoff!

21 August 2017
Ahmad/Natsir Brimming With Confidence

Ahmad/Natsir Brimming With Confidence

20 August 2017
Marin Lays it On the Line

Marin Lays it On the Line

20 August 2017
Twist in the Script? – Men’s Singles Preview

Twist in the Script? – Men’s Singles Preview

20 August 2017
Welcome to Glasgow!

Welcome to Glasgow!

19 August 2017
Too Close to Call – Women’s Singles Preview

Too Close to Call – Women’s Singles Preview

18 August 2017
Energy Versus Guile – Men’s Doubles Preview

Energy Versus Guile – Men’s Doubles Preview

16 August 2017
Japan Have the Edge – Women’s Doubles Preview

Japan Have the Edge – Women’s Doubles Preview

14 August 2017
Form Favours China – Mixed Doubles Preview

Form Favours China – Mixed Doubles Preview

12 August 2017
‘Worlds’ Blockbuster On The Cards

‘Worlds’ Blockbuster On The Cards

9 August 2017
Son, Yamaguchi Top-Seeded for Worlds

Son, Yamaguchi Top-Seeded for Worlds

6 August 2017
Son Has Tail Up with No.1 Ranking

Son Has Tail Up with No.1 Ranking

2 August 2017
Injury Dashes Jorgensen’s Hopes

Injury Dashes Jorgensen’s Hopes

1 August 2017
China Ace Qualification for Worlds

China Ace Qualification for Worlds

21 July 2017
Thomas Composes a World Championships Winner

Thomas Composes a World Championships Winner

7 July 2017
Li Xuerui’s Hopes Alive for Worlds

Li Xuerui’s Hopes Alive for Worlds

9 June 2017
Tan Kim Her for World Coaching Conference

Tan Kim Her for World Coaching Conference

17 May 2017
Top Guns Confirm Places

Top Guns Confirm Places

16 May 2017
Chen Long Gets ‘Worlds’ Wild Card

Chen Long Gets ‘Worlds’ Wild Card

4 May 2017
Chen Long’s Fate in the Balance

Chen Long’s Fate in the Balance

28 April 2017
Lin Dan Stakes Glasgow Claim

Lin Dan Stakes Glasgow Claim

20 April 2017
Jorgensen, Tai Lead Race to Glasgow

Jorgensen, Tai Lead Race to Glasgow

24 February 2017
Badminton ‘Worlds’ Going to Glasgow in 2017

Badminton ‘Worlds’ Going to Glasgow in 2017

14 November 2014